Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the realm in the recruiting world. And no matter how much we complain about them to each other, they remain as unchanging as a rerun. Not only do they persist, but recruiters and talent…
The Magnifying Glass Strategy

The Magnifying Glass Strategy

Focusing on certain areas does not have to detract from others in your content strategy. I love talking content strategy, especially within the context of the larger talent acquisition and recruiting strategy. But I see the same thing over and over again, and I thought you might appreciate learning about my magnifying glass strategy. The situation is pretty common. If…
Getting Prospects to Decide

Getting Prospects to Decide

Build Your Career Site Around What Really Motivates Prospects' Decisions When someone goes on to your career site, they are thinking about making a decision. That decision you think they are making and the decision they are actually making are usually different, and because of that, you are letting great prospects get away. I’ve looked at a lot of career sites and…
Five Rules to Make Your Promoted Facebook Post Matter More

Five Rules to Make Your Promoted Facebook Post Matter More

By now you know that in order to reach anyone on Facebook, you need to open up your wallet. Whether it's people in your fan base, or people whose interests indicate they should want to work for you, a talent acquisition strategy that uses Facebook without a promotion strategy is like buying a BMW and not bothering to put any…
The End of Social Media in Talent Acquisition?

The End of Social Media in Talent Acquisition?

In The Usual Suspects, Kevin Spacey has a line that the greatest trick the Devil ever pulled was making us think he isn't real. Well, the greatest trick Facebook (and in some ways Twitter) ever pulled was in making you think that Likes are real. Facebook wanted you to think that social engagement for talent acquisition mattered. They worked really…

Your Last Talent Acquisition Dollar

It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see what worked and what didn’t. I love this time of year, because the hustle and bustle eases and we can all take a big deep breath and reflect on the plan. Instead…

Content Marketing Predictions for Talent Acquisition in 2015

“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.”– Shane Snow, Contently It’s old hat to say that Amazon CEO Jeff Bezos defined “brand” as what people say about you when you aren’t in the room. But even if that’s true, Bezos has only identified the situation without…
Content: More Ways to Attract and Engage Candidates

Content: More Ways to Attract and Engage Candidates

Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches, job boards and ads are enough to draw in plenty of candidates and engage them, but we know they won't. Content expands your reach to people who don't know who you are, who aren't already fans, and may not even be…
Influencer Marketing for Talent Acquisition

Influencer Marketing for Talent Acquisition

What's Your Strategy to Engage Your Influencers? It’s the end of the year. Maybe you are taking a look around at all the work that you and your team did this year and you wonder: What exactly did we do? In the talent acquisition marketing space, you posted a million jobs to thousands of job boards, and worked on your branding,…
Get More Applications from One Ad

Get More Applications from One Ad

Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have an ad (banner, SEM ad, promoted job, etc.) that you really need to succeed. Maybe it’s because it’s a crucial position, or because your efforts to date have resulted in some pretty…