This design utilized the logo (designed by someone else) to give JTA a classy, big-firm look despite being a two-person operation. The interior used a manila folder tabs motif to focus on the idea of projects.
The job was a real change of pace from the rococo style of anythingbutplain.com, as jordanthomasassoc.com is more about style, business, and personality. The blue theme signals "business," but it's not your average "IBM Blue" or royal blue you see so much of.